Brand Mentoring
Manufacturing gives you the product. The Kick Start programme gives you the whole brand: a done-with-you mentorship from Europe’s leading eye beauty product development expert, taking you from idea to market-ready launch.
Manufacturer + mentor
Most business coaches have never made a product. As the pioneer of European lash fibre manufacturing and the creator of Europe’s first EU-regulated eyelash extension adhesive, I mentor you and manufacture your product — so there is no gap between the strategy we build and what your factory can actually deliver.
This is the complete, must-have investment for entrepreneurs serious about launching a credible adhesive brand — not a course of videos, but hands-on guidance from someone who has done it 60+ times.
How it fits together
Private label, white label and OEM production of your adhesive, compliant and consistent, with minimums from as few as 25 units.
Explore private labelEverything around the product: market validation, compliance, positioning, pricing, distribution and a launch plan — built with you, step by step.
See the programmeYour roadmap
A clear, personalised path. Timelines are approximate and flex with your product’s complexity.
Phase 1
Phase 2
Phase 3
Phase 4
Why work with me
Real-world experience running an ISO-certified manufacturing facility since 2007. Proven systems, not theory.
Navigate compliance across the UK, EU, USA and Canada, and avoid costly mistakes with expert guidance on safety assessments and toxicology.
A track record spanning lash adhesives to medical-grade bonding solutions across cosmetic, medical and industrial sectors.
The only adhesive manufacturer who also offers education, mentoring and coaching alongside product development. Your complete partner.
Begin with as few as 25 units per product — designed for entrepreneurs who want to test the market without a massive upfront outlay.
All formulations are vegan and cruelty-free, with ISO 9001, ISO 13485 and ISO 10993-5 certifications your customers can trust.
What it saves you from
Each one can sink a launch. The programme is built to steer you clear of all five.
Falling in love with an idea without validating real demand. We pressure-test your concept before you invest.
Cosmetic and medical adhesives need safety assessments and toxicology reports. We build this in from the start.
You need one who understands adhesive formulation, meets EU/UK/USA standards and can scale. You get one built in.
“Another lash adhesive” will not cut through. We craft a clear USP and brand identity that resonates.
A great product still fails without a marketing, distribution and support plan. We map the whole launch.
The investment
Everything you need to go from idea to market-ready product, with hands-on guidance every step of the way.
Programme fee
£1,295
One-time investment • No hidden fees
Choose from our full range of programmes and enrol securely on traceyleja.com.
Spots are limited each month to keep every programme personal — early booking is recommended.
FAQ
Everything you need to know about the Kick Start programme. Ready to begin? Secure your spot on traceyleja.com.
It is a personalised, done-with-you mentoring programme that takes you from idea to market-ready adhesive brand. Over four focused phases — foundation, development, brand and business, and launch — you get a tailored product development roadmap, formulation and manufacturer matching, regulatory compliance guidance for the UK, EU, USA and Canada, brand positioning and USP strategy, pricing and distribution planning, a marketing launch strategy, and ongoing mentorship. The one-time investment is £1,295 with no hidden fees.
It is designed for entrepreneurs and beauty professionals who want to launch their own cosmetic, medical or industrial adhesive brand — whether you are starting from a blank page or ready to scale an existing idea. Because spots are limited each month to keep the guidance personal, early booking is recommended.
Tracey Leja is the only adhesive manufacturer who also mentors. With 17+ years running an ISO-certified facility, 60+ formulations launched, and the distinction of creating Europe’s first EU-regulated eyelash extension adhesive, you get a mentor who manufactures your product and coaches your brand. That combination means no gap between advice and execution — the roadmap you build together is one your manufacturer can actually deliver.
They are two halves of the same journey. Our manufacturing service produces your adhesive under private label, white label or OEM; the mentoring programme builds the brand, compliance, positioning and launch plan around it. Many founders begin with mentoring to get the strategy right, then move into production with low minimum order quantities — from as few as 25 units per product — so they can test the market without heavy upfront investment.
The programme is a one-time investment of £1,295 with no hidden fees. You can book and pay securely on traceyleja.com via Stripe (card, Apple Pay, Google Pay, Klarna and more) or PayPal, and choose a session time directly from the booking calendar.
Secure your spot or ask a question first on traceyleja.com. Spots are allocated first-come, first-served each month, so if you have a launch timeline in mind, book early to guarantee your preferred start date.
Bring your product vision. I’ll help you turn it into a compliant, credible, market-ready brand — and manufacture it too.
